Tuesday, April 17, 2007

Interesting, we now have major corporations like Coke and McDonalds working with the Advertising Standards Canada to advertise healthier options. While I agree with that in concept lets face it these companies are consumer driven. What this means is that if the consumer is going to buy it the company will produce the product.

McDonalds has tried over the years to clean up there image of the fast food they serve. While there are not many healthy choices at fast-food restaurants you can at least get a salad and water. So the bottom line is that if we as consumers want better products we need to stop buying the products that are killing us.

Why are fast food giants so successful, because they offer cheap, quick meals that they can sell for a low price and high profit. The name of the game is offer a consistent product no matter which store you go to. So that Big Mac here in Halifax, tastes the same as that Big Mac in Vancouver.

We are making good headway; companies are using Trans-Fat Free oil. This still does not mean French fries are good for us. We are conditioned to say Yes when they ask us to upsize that order. You have to be careful with their healthier choices. What is so healthy buying a salad only to put a breaded chicken breast on top. Your 80 calorie salad is now 580 calories.

What we need to do is get into the supermarkets and grocers and start buying and creating demand for fresher foods. Produce, meats and Dairy. Start sending a message to companies like Kraft that Kraft Dinner is not going to cut it anymore. Until we send a clear message as a consumer to the large multi national companies that control what we eat. We are going to be a society of fat, overweight, heart diseased ridden folks who will die at a young age.

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